Invite them and they will come. Part of our marketing campaign to attract people to our annual city park festival involved distributing fliers door-to-door to our city of 5,750 residents.
A group of volunteers took the initiative to not only toss the fliers onto the porches of homes but to make the effort to knock on the doors of residents and extend a personal invitation for them to attend the festival. An additional effort was also made to invite a neighboring community.
The results were overwhelming. An estimated 6,000 people attended this community gathering, in effect doubling the size of our city population for the weekend. Never before have so many gathered in our community for one event.
Personally invite them and they will come…
~ Shawn ~