Measuring What Matters

Seeking a New Understanding of Wealth

Pioneering economist Mark Anielski outlines the pitfalls of relying on gross domestic product (GDP) as a measure of societal wealth. Instead, we need to measure the things that matter most to us to really understand how we’re doing. And by establishing a true national balance sheet and redefining progress, we can achieve greater well-being.

Video licensed to YouTube by the International Institute of Sustainable Development and uploaded March 21, 2011. Home page mage: Patrick Hoesly.




About the Lead Author

Mark Anielski
Mark Anielski
Mark Anielski is a pioneering and spiritual economist who is changing the nature of his discipline. He measures the well-being of the commons instead of just documenting consumption and how much money is changing hands. He has created new measures that focus us on what really matters: Happiness. He is the author of the best-selling book The Economics of Happiness: Building Genuine Wealth, published in May of 2007. His book was published in China in 2010. Mark’s mentor economist Herman Daly referred to Mark as ‘God’s auditor’ in the forward to Mark’s book. In 2008 his book won the gold medal in the Los Angeles Nautilus Book Awards in the category of Conscious Business and Leadership and won a bronze medal at the Axiom Book Awards in New York in the category of economics. Mark is President and CEO of Anielski Management Inc (AMI), the founder of Happiness Solutions Inc. and co-founder, partner and Chief Happiness Officer of Genuine Wealth Inc. whose mission is to build new economies and businesses of well-being based on his Genuine Wealth model. In 2008 Alberta Venture magazine named him one of Alberta’s 50 most influential people. Mark has advised governments and business in Canada, US, China, Bhutan, the Netherlands, Austria, and Tahiti on how to measure and optimize their well-being.

The Latest

Drawing from Indigenous Wisdom: Centering Life in Society & Economy

Building a "next system" to supplant the current systemic drivers of our economic and political crises should include the...


More Articles Like This