Patrick Reinsborough

atrick Reinsborough has been involved in campaigns for peace, the environment, and social justice for over twenty years. He co-founded the Center for Story-based Strategy (formerly smartMeme), in 2002 to explore the intersection of movement building, imagination and strategies to shift cultural narratives. Patrick is a campaigner, communications strategist, facilitator, and creative provocateur who has partnered with hundreds of high impact organizations to frame issues, strengthen alliances and win critical campaigns. He was previously the Organizing Director of the Rainforest Action Network where he mobilized thousands of people to confront corporations who destroy the environment and violate human rights. Patrick was also a prominent organizer, strategist and media spokesperson for the U.S. wings of the global justice and anti-war movements including helping to organize mass direct actions that shutdown the Seattle World Trade Organization meeting in 1999 and protest the U.S. invasion of Iraq in 2003. He lives with his family in the SF Bay area.

Framing for Change: How We Tell Our Story Matters

These days, the big issues of our time are digested and disseminated by cable news, internet blogs, and tweets—and repeated by everyday people in our common conversations. But the choices about how that digestion happens—about how big stories are...